bottlehero.fi

JuomaInfo quality criteria

How does JuomaInfo assess online merchants? JuomaInfo assesses the information and practices of online merchants selling alcoholic beverages against seven quality criteria. Assessments rely on merchants' published information and other available reliable sources. They are not regulatory approvals, tax audits or legal determinations. Merchants may request a review and submit supporting information. Assessments are independent of any commercial relationship with JuomaInfo.

• We assess whether the webshop clearly identifies the legal seller, its country of establishment, registration details and contact information. Consumers should be able to identify and contact their contractual seller.

  Merchant's statement · Last verified 14 October 2026

  Bottle Hero states that it is not a party to the sales contract; the product-specific sellers must be identified.

  ✓Meets criterion

• We assess whether the webshop explains whether Finnish consumers can purchase its products and whether the model is distance selling (seller-arranged transport) or distance purchasing (transport independently arranged by the buyer). The model and responsibilities should be clear before ordering.

  Last verified 14 October 2026

  The responsibilities of the platform and actual seller, and the distance-sales model, require clarification.

  !Requires further clarification

• We assess whether the webshop explains prices, delivery costs and Finnish tax responsibilities. For distance selling, the merchant should state that it assumes responsibility for applicable Finnish VAT, alcohol excise duties and any beverage container tax. For distance purchasing, the merchant should expressly state that the buyer is responsible for Finnish excise duties, advance notification, any required guarantee and other filing and payment obligations. Merely referring customers to the Finnish Tax Administration is insufficient. We assess published disclosures, not actual tax payments.

  Verified by JuomaInfo · Last verified 14 October 2026

  Preliminary assessment: price and Finnish-tax transparency meets the criterion based on the earlier review. The detailed source and rationale must be confirmed with the merchant.

  ✓Meets criterion

• We assess quantity, case and multipack discounts for alcoholic beverages, and other benefits tied to purchase volume or basket value. This includes free shipping above an order quantity or value threshold. Shipping incentives are assessed on their specific terms; free shipping is not automatically described as unlawful. We assess practices against JuomaInfo's quality criteria and applicable requirements.

  Last verified 14 October 2026

  Preliminary assessment: a purchase-volume incentive or quantity-based pricing does not meet the quality criterion. The specific offer and its applicability to Finnish orders must be confirmed before a final assessment.

  ✗Does not meet criterion

• We assess whether the webshop explains the age limits applicable to purchasing and receiving alcoholic beverages and how age verification is handled for the relevant purchase model.

  –Not assessed

• We assess whether the webshop clearly explains available delivery and collection methods, charges, restrictions and the parties' responsibilities. For distance purchasing, the buyer's independent responsibility for arranging transport should be clear.

  –Not assessed

• We assess whether the webshop provides accessible terms and conditions, complaint procedures, customer service contact information and instructions for incorrect deliveries or damaged products.

  Merchant's statement · Last verified 14 October 2026

  Return and complaint terms are published, but the contractual seller varies; assessment should be seller-specific.

  ✓Meets criterion